Table Of Contents: Volume 24 Issue 5
To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with…
To draw together the diverse and diffuse elements of previous research into the determinants of success in export marketing by SMEs.
To identify factors of decisive importance relating to communicative processes within companies and organisations, where communication across levels is essential not only…
To examine the extent to which “account planners” in advertising agencies use formal academic models of “how advertising works” and to identify the factors that discourage…
Online date, start – end:1983
Copyright Holder:Emerald Publishing Limited
- Associate Professor Thomas Brashear Alejandro