International Journal of Wine Business Research
Issue(s) available: 65 – From Volume: 19 Issue: 1, to Volume: 35 Issue: 1
The influence of social media celebrity endorsement on beer and wine purchase behaviour
Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-GonzálezCelebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is…
Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences
Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez, Iacopo BernettiThe main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses…
Financial resilience of Spanish wineries during the COVID-19 lockdown
Núria Arimany-Serrat, M. Àngels Farreras-Noguer, Germà CoendersThis study aims to focus on the impact of COVID-19 on the Spanish wine sector and the financial resilience of Spanish wineries in the period 2019–2020.
Glass half-full? A comprehensive PLS-SEM approach to explore the pandemic’s effect on wine tourism intentions
Giulia Gastaldello, Nadia Streletskaya, Luca RossettoThis study aims to provide a comprehensive overview on positive drivers and negative factors connected to the Covid-19 pandemic which can jointly shape wine tourism intentions.
How diverse are residents’ perceptions of wine tourism impacts in three Portuguese wine routes? The role of involvement with tourism, wine production and destination life-cycle stage
Celeste Eusébio, Maria João Carneiro, Elisabete Figueiredo, Paulo Duarte, Maria Lúcia Pato, Elisabeth KastenholzWine tourism has been growing considerably over the past decades. The literature highlights its relevance in the social, economic and cultural development of the regions…
A bibliometric review of research in wine tourism experiences: insights and future research directions
Anupama S. KoturThis paper aims to systematically map the nature of research in the field of wine tourism experiences and suggest research agenda based on the thematic mapping.
Hierarchical Bayesian hedonic regression analysis of Japanese rice wine: is the price right?
Wakuo Saito, Teruo NakatsumaThis paper aims to formulate a hedonic pricing model for Japanese rice wine, sake, via hierarchical Bayesian modeling estimated using an efficient Markov chain Monte Carlo…
What are you looking at? Visual attention during the co-created cellar door experience: customer and staff perspectives from Australian experiences
Genevieve d’Ament, Anthony John Saliba, Tahmid NayeemThe prevalence of visually splendid multi-million-dollar cellar doors (CDs) builds an assumption that bricks and mortar create the co-created cellar door experience (CDE)…
A dynamic analysis of wine pricing in Argentina
Juan M.C. Larrosa, Emiliano M. Gutiérrez, Gonzalo R. Ramírez Muñoz de Toro, Juan I. UriarteThe purpose of the study is to investigate micro determinants for dynamic wine pricing in Argentina. We test whether attributes and time affect the price rate of change…
Demystifying the authenticity experience of locally guided wine tours in the meal-sharing economy
Hatice Cifci, Gizem Kandemir Altunel, Oguz Taspinar, Ibrahim CifciThe purpose of this study is to demystify the authenticity dimensions of wine experience with the locally guided tour in the meal-sharing economy, drawing on travellers'…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer
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