International Journal of Wine Business Research
Issue(s) available: 50 – From Volume: 19 Issue: 1, to Volume: 31 Issue: 2
Category:
MarketingVolume 31
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Volume 22
Volume 21
Volume 20
Volume 19
Recent Articles
- Clustering Spanish alcoholic beverage shoppers to focus marketing strategies
- Drivers affecting the adoption and effectiveness of social media investments
- Online branding strategy for wine tourism competitiveness
- Third-party ratings and the US wine market
- Family culture and organisational systems as antecedents of market orientation and performance among family wineries
- Champagne: the challenge of value co-creation through regional brands
- Tasting organic: the influence of taste and quality perception on the willingness to pay for organic wine
- Grapes grow better in the backyard
- The gateway to consumption freedom through a communal glass of wine
- Extending the double jeopardy and duplication of purchase laws to the wine market
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Johan Bruwer