International Journal of Wine Business Research
Issue(s) available: 59 – From Volume: 19 Issue: 1, to Volume: 33 Issue: 3
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Volume 19
A multicriteria model for evaluation of Brazilian wineries from a tourism destination perspective
Kettrin Farias Bem Maracajá, Vanessa Batista Schramm, Fernando Schramm, Vander ValdugaThis paper aims to propose a multicriteria model for the evaluation of tourist service quality in Brazilian wineries from a tourism perspective.
I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques
Jeandri Robertson, Caitlin Ferreira, Mignon Reyneke, David RosensteinThis methodological paper aims to demonstrate the potential benefits of using consumer neuroscientific methodologies to measure consumers’ subconscious responses when…
Modeling hedonic motive–based segments of wine festival visitors using decision tree approach
Valsaraj Payini, Kartikeya Bolar, Jyothi Mallya, Vasanth KamathThis study aims to identify and validate the different clusters of wine festival visitors based on their hedonic motivation. Further, this study also sought how identified…
Exploring the common blockchain adoption enablers: the case of three Italian wineries
Antonino Galati, Demetris Vrontis, Benedetto Giorlando, Marcella Giacomarra, Maria CrescimannoThis study aims to explore and describe the main enabling factors affecting the implementation of blockchain technology (BCT) in a strategic sector such as the wine…
A reflective process to explore identity in an emerging wine territory: the example of British Columbia
Jacques-Olivier Pesme, Roger Sugden, Malida Mooken, Marcela Valania, Kim BuschertIdentity is often used in wine territory narratives but its meaning is rarely explored with industry actors. This paper aims to present the development and application of…
Assessment of moderate wine consumption and alcohol abuse from the perspective of German and Hungarian consumers
Gergely Szolnoki, Stylianos Filopoulos, Claudia Stein-Hammer, David BrazsilThe health effects of alcoholic beverages and the differentiation between moderate consumption and alcohol abuse are discussed controversially in medicine, sociology and…
Financial impact of high land prices on the viability of winery startup projects
Michael Santos, Vincent Richman, Aidong HuDoes it make economic sense to invest in winery startups with high land prices? This paper aims to apply a capital budgeting analysis for a startup project to investigate…
Use of a winery’s website for wine tourism development: Rioja region
Mercedes Marzo-Navarro, Marta Pedraja-IglesiasThe purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their…
Evaluation of postponement strategy in the production of table wine in Brazil: a discrete event simulation approach
Carolina Reis Gualberto, Lásara Fabrícia Rodrigues, Karine Araújo FerreiraThe purpose of this paper is to develop an approach to evaluate the partial postponement strategy and compare it with postponement and make-to-stock (MTS) strategies in…
A systematic literature review on sustainability in the wine tourism industry: insights and perspectives
Ana Nave, Arminda do Paço, Paulo DuarteThis study aims to carry out a systematic literature review to identify the factors stimulating the adoption of sustainable practices by wine tourism companies, from two…
Prosecco has another story to tell: the coexistence of multiple knowledge networks in the same value chain
Silvia Rita Sedita, Valmir Emil Hoffmann, Patricia Guarnieri, Ermanno Toso CarraroThis paper aims to analyze how knowledge networks can be configured within a value chain and provide evidence of the coexistence of multiple knowledge networks in the same…
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
Karina Munari Pagan, Janaina de Moura Engracia Giraldi, Vishwas Maheshwari, André Luiz Damião de Paula, Jorge Henrique Caldeira de OliveiraThis study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer
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