International Journal of Wine Business Research
Issue(s) available: 57 – From Volume: 19 Issue: 1, to Volume: 33 Issue: 1
Category:
Marketing
Volume 33
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Issue 1 2021
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Volume 19
Use of a winery’s website for wine tourism development: Rioja region
Mercedes Marzo-Navarro, Marta Pedraja-IglesiasThe purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their…
Evaluation of postponement strategy in the production of table wine in Brazil: a discrete event simulation approach
Carolina Reis Gualberto, Lásara Fabrícia Rodrigues, Karine Araújo FerreiraThe purpose of this paper is to develop an approach to evaluate the partial postponement strategy and compare it with postponement and make-to-stock (MTS) strategies in…
Prosecco has another story to tell: the coexistence of multiple knowledge networks in the same value chain
Silvia Rita Sedita, Valmir Emil Hoffmann, Patricia Guarnieri, Ermanno Toso CarraroThis paper aims to analyze how knowledge networks can be configured within a value chain and provide evidence of the coexistence of multiple knowledge networks in the same…
A systematic literature review on sustainability in the wine tourism industry: insights and perspectives
Ana Nave, Arminda do Paço, Paulo DuarteThis study aims to carry out a systematic literature review to identify the factors stimulating the adoption of sustainable practices by wine tourism companies, from two…
A framework for a sustainable craft beer supply chain
Harish C. Bahl, Jatinder N.D. Gupta, Kenneth G. ElzingaThis study aims to propose a framework for developing strategies for the supply chain of craft beer that can make the business efficient and profitable, and at the same…
Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement
Karina Munari Pagan, Janaina de Moura Engracia Giraldi, Vishwas Maheshwari, André Luiz Damião de Paula, Jorge Henrique Caldeira de OliveiraThis study aims to analyse the impact of the country of origin of wines on cognitive processing and preferences through brain responses for consumers from the perspective…
Comparing the day temperature and holiday effects on retail sales of alcoholic beverages – a time-series analysis
Martin Hirche, Juliane Haensch, Larry LockshinLittle research on the influence of external factors, such as weather and holiday periods, on retail sales on alcoholic beverages is available. This study aims to…
Exploring the influence of novelty and authenticity in wine consumption: the moderating effect of regionality and price
Matthew Barber, Billy Sung, Sean Lee, Isaac CheahThe consumption of wine is influenced by seemingly contradictory antecedents such as perceived authenticity and novelty. This paper aims to explore the influence novelty…
Determinants of organic wine consumption behavior from the perspective of the theory of planned behavior
Aylin Caliskan, Duygu Celebi, Ige PirnarFocusing only on the characteristics of the wine and the type of production is insufficient to give a holistic idea on consumer’s organic wine consumption behavior…
Tequila at home or abroad? paths to brand love and purchase loyalty for hedonic products
Silvia Cacho-Elizondo, Mary Conway Dato-on, Tracy Harmon-KizerThis study aims to examine the impact of consumer brand experience on brand love and loyalty toward a favorite tequila brand across Mexico and the USA while advancing…
“That’s not a man’s drink”. The construction of gendered identities through stories of wine consumption in Kenya
Tim Clifton, Jonathan Clifton, Natalia VelikovaThe purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya.
Performance indicators to support firm-level decision-making in the wine industry: a systematic literature review
Jorge Mota, António Moreira, Rui Costa, Silvana Serrão, Vera Pais-Magalhães, Carlos CostaThe purpose of this paper is to conduct a systematic literature review (SLR) to identify the main firm-level performance indicators and group them in dimensions that…
Entrepreneurial women in the wine industry: a study in emerging economies
Abel Duarte Alonso, Seng Kok, Jeremy GalbreathThe purpose of this study is to investigate about women involved in the wine industry of emerging economies, including their journey, perceived progression in the…
India’s new-found love for wine tourism: a decanter of expectations and change
Swati Singh, Ralf Wagner, Katharina RaabThis study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific…
Predicting behavioural intentions of Craft Beer Festival attendees by their event experience
Uwe Peter Hermann, Craig Lee, Willem Coetzee, Liezel BoshoffThe purpose of this paper is to contribute to the event experience literature by examining the effects of Craft Beer Festival attendee’s event experience on their…
Allowing wine and strong beer in grocery stores: the tale of Tennessee
John Maisch, Mihai Nica, Jeremy David OllerThis study aims to examine whether the introduction of wine or regular strength beer (B) sales in Tennessee grocery stores significantly increased the number of alcoholic…
The behaviour of wine consumers towards organic wine: a statistical analysis through the non-parametric combination test
Maurizio Lanfranchi, Agata Zirilli, Angela Alibrandi, Carlo GiannettoThe purpose of this paper is to understand the relationship between consumers and organic wine purchases and how this production process can affect their willingness to…
Aesthetics and conviviality as key factors in a successful wine tourism experience
Coralie Haller, Isabelle Hess-Misslin, Jean-Paul MereauxSeveral studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have…
Preferences for eco certified wines in the United States
Daniel Moscovici, Rana Rezwanul, Radu Mihailescu, Jeff Gow, Adeline Alonso Ugaglia, Lionel Valenzuela, Azzurra RinaldiThis study aims to analyze the wine industry’s response to changing societal attitudes towards the environment. Environmental considerations are now an increasingly…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer
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