International Journal of Wine Business Research
Issue(s) available: 71 – From Volume: 19 Issue: 1, to Volume: 36 Issue: 3
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Volume 36
Volume 31
Volume 29
Volume 28
Volume 26
Volume 24
Volume 21
Branding consistency across product portfolios in the wine industry
Tayla Jeffery, Martin Hirche, Margaret Faulkner, Bill Page, Giang Trinh, Johan Bruwer, Larry LockshinThe purpose of this study is to examine branding consistency for wine labels. The front label on wine bottles is important for identifying the brand and aiding purchase. Many…
Wine consumption and consumers in Querétaro, Mexico: an analysis from the perspective of enotourism
Luis Felipe García Rodea, Humberto Thomé-Ortiz, Angélica Espinoza-Ortega, Pedro de Alcântara Bittencourt César, Laura P. Sánchez-VegaThe purpose of this paper is to identify the motives and types of wine consumers that visit Queretaro’s wine region and their relationship with wine tourism.
The demand for sparkling wine: insights on a diversified European market
Leonardo Cei, Luca RossettoThe article aims to study the demand for sparkling wines in Europe. The main objective is to estimate the classic demand parameters aggregately for the entire European area…
Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior
Murray Mackenzie, Karin Weber, Joanna Fountain, Reza AbbasiThis study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior
Vikas Gupta, Manohar SajnaniThis paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer