International Journal of Wine Business Research
Issue(s) available: 55 – From Volume: 19 Issue: 1, to Volume: 32 Issue: 3
Category:
Marketing
Volume 32
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Volume 19
Developing a storytelling experience: the case of craft spirits distilleries in Chicago
Alistair Williams, Glyn Atwal, Douglas BrysonThe purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy.
Relevance and challenges of wine tourism in Germany: a winery operators’ perspective
Maximilian Carl Tafel, Gergely SzolnokiThis paper aims to put Germany on par with other countries in terms of academic research on the topic of wine tourism from a producers’ perspective.
The effect of organisational context on group work: evidence in the Rioja wine industry in Spain
Alfonso J. Gil, Vicente Lázaro Ruiz, Agustín V. Ruiz VegaThis paper aims to focus on two basic dimensions of group work: cooperation and transfer of information. This paper has two objectives. The first objective is to analyse…
Determining wine relevant markets: An applied method for winery mergers in Argentina
Exequiel Romero-Gómez, Gustavo FerroThis study aims to verify how the product-relevant market for wines should be defined. To do so, the authors apply an empirical methodology to determine the levels of…
Wine-related lifestyle segmentation in the context of urban Indian consumers
Poonam Sharma, Sonali Singh, Richa MisraThe purpose of this study is to understand consumers in the emerging wine market of India to ensure the best services. To this end, factors were identified to describe…
Winescape through the lens of organized travel – a netnography study
Ilinka Terziyska, Radina DamyanovaWinescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the…
Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis
Matti Haverila, Kai Haverila, Jenny Carita TwyfordRelying on importance–performance theory, this paper uses a distinctive statistical analysis instrument to investigate the importance and performance of crucial wine…
Geographical indications in the wine industry: does it matter for South Africa?
Moses Herbert Lubinga, Simphiwe Ngqangweni, Stephanie Van der Walt, Yolanda Potelwa, Bonani Nyhodo, Lucius Phaleng, Thandeka NtshangaseThis paper aims to assess the impact of protected geographical indications (GIs) on the trade performance of South Africa’s wine industry within the European Union (EU)…
Efficiency analysis of viticulture systems in the Portuguese Douro region
Micael Queiroga dos Santos, Xosé A. Rodríguez, Ana Marta-CostaThe purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region…
How consumer involvement influences beer flavour preferences
Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-GonzalezMuch of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour…
Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations
Liz Thach, Sam Riewe, Angelo CamilloThe purpose of this paper is to identify the wine consumption preferences and behavior of Gen Z wine consumers in the USA and to determine if and how Gen Z differ from…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Prof Johan Bruwer
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