International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 19 Issue 1

Disconfirmation of taste as a measure of region of origin equity

François d'Hauteville, Marianela Fornerino, Jean Philippe Perrouty

Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product. The purpose of this paper is to explore the relation between…

Trends and implications for Spanish wine sales in the US market

Elizabeth Thach, Steven Cuellar

Spanish wine sales have grown quite rapidly in the US market during the past few years. The purpose of this paper is to examine this trend, discuss potential reasons, and…

Behind the Australian wine industry's success: does environment matter?

Rohan Jordan, Pietro Zidda, Larry Lockshin

The success of the Australian wine industry is well documented. However, there have been few comparative studies of the reasons for this success as compared to Australia's…

Determinants of wine consumption of US consumers: an econometric analysis

Mahmood Hussain, Susan Cholette, Richard Castaldi

The purpose of this paper is to identify econometrically the determinants of wine consumption of US consumers.

The global wine business as a research field

Ulrich R. Orth, Larry Lockshin, Francois d'Hauteville

This paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer