Table Of Contents: Volume 21 Issue 3
The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region…
Region of origin and its importance among choice factors in the wine‐buying decision making of consumersEmily McCutcheon, Johan Bruwer, Elton Li
The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market.
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer