Table Of Contents: Volume 19 Issue 2
Since the early 1990s, New Zealand's wine industry has experienced significant growth, including the much larger volume of grapes being produced, more wineries being open…
The principal aim of this article is to examine attitudes of Italian consumers in relation to wine, identifying specific types of wine buyers.
This research aims to examine Chinese consumers’ wine consumption and purchasing behaviour.
The aim of this paper was to outline the changes in the 20th century public house, where the simultaneous development of pub products and facilities and a changing…
The usual method of analysis of product attributes in marketing is to fit a multinomial logit model within a stated choice experiment, to determine the impact of…
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer