Table Of Contents: Volume 20 Issue 4
The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.
Expert wine awards are commonly used by consumers to reduce complexity in wine choice but little is known about expert vs non‐expert perceptions of sensory wine quality…
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer