International Journal of Wine Business Research: Volume 20 Issue 4


Table of contents

Desperately seeking serendipity: Exploring the impact of country location on innovation in the wine industry

Armand Gilinsky, Cristina Santini, Luciana Lazzeretti, Robert Eyler

The purpose of this paper is to investigate innovation practice of small family firms. Top management teams’ styles, their strategic orientations, and perceptions of external…


Consumer attitudes towards local wines in an emerging region: a segmentation approach

Natalia Kolyesnikova, Tim H. Dodd, Dale F. Duhan

The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.


The gap between wine expert ratings and consumer preferences: Measures, determinants and marketing implications

Jan Schiefer, Christian Fischer

Expert wine awards are commonly used by consumers to reduce complexity in wine choice but little is known about expert vs non‐expert perceptions of sensory wine quality. This…


Sensing or knowing?: Investigating the influence of knowledge and self‐confidence on consumer beliefs regarding the effect of extrinsic cues on wine quality

Roberta Veale

The study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and country of…

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  • Prof Johan Bruwer