International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 20 Issue 4

Sensing or knowing?

Roberta Veale

The study seeks to quantify the ability of consumer knowledge (both objective and subjective) and personal self‐confidence to moderate consumer reliance on price and…

Consumer attitudes towards local wines in an emerging region: a segmentation approach

Natalia Kolyesnikova, Tim H. Dodd, Dale F. Duhan

The current study is an initial attempt to segment the wine market in an emerging region and examine local residents’ attitudes towards local wines.

Desperately seeking serendipity

Armand Gilinsky, Cristina Santini, Luciana Lazzeretti, Robert Eyler

The purpose of this paper is to investigate innovation practice of small family firms. Top management teams’ styles, their strategic orientations, and perceptions of…

The gap between wine expert ratings and consumer preferences

Jan Schiefer, Christian Fischer

Expert wine awards are commonly used by consumers to reduce complexity in wine choice but little is known about expert vs non‐expert perceptions of sensory wine quality…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer