International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 27 Issue 2

A study of women in top business roles: the case of the wine industry

Jeremy Galbreath

The purpose of this paper is to empirically explore the extent to which women are advancing in the wine industry, and whether there are conditions which help facilitate…

Knowledge effects on the exploratory acquisition of wine

Debbie Vigar-Ellis, Leyland Pitt, Albert Caruana

– This paper aims to determine whether exploratory wine purchasing behaviour is affected by consumers’ objective and subjective wine knowledge.

The development of an objective wine knowledge scale: the item response theory approach

Natalia Velikova, Roy D. Howell, Tim Dodd

The purpose of this paper is to address the issue of objective knowledge operationalisation with specific focus on varying levels of scale items’ difficulty. The ultimate…

Assessing brand personality associations of top-of-mind wine brands

Ana Brochado, Rui Vinhas da Silva, Peter LaPlaca

The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer