International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 25 Issue 1

Modes of innovation in the Canadian wine industry

David Doloreux, Tyler Chamberlin, Sarah Ben‐Amor

The purpose of this paper is to investigate the sectoral variety and common patterns of innovation in the wine industry. It intends to explore the nature, extent and…

Relevant attributes of Portuguese wines: matching regions and consumer's involvement level

Teresa C. Fernandes Ferreira Madureira, Fernando J. Simões de Sousa Nunes

The purpose of this paper is to identify and understand the relevant attributes, extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision…

Overview of perceptions of German wine tourism from the winery perspective

Jasmine Koch, Andrew Martin, Robert Nash

The purpose of this paper is to consider how German wineries can successfully diversify into wine tourism, in an effort to support their primary business activity of…

Chilean wine producer market orientation: comparing MKTOR versus MARKOR

José I. Rojas‐Méndez, Michel Rod

The purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer