International Journal of Wine Business Research



Table Of Contents: Volume 28 Issue 2

À votre santé – conceptualizing the AO typology for luxury wine and spirits

Jeannette Paschen, Ulrich Paschen, Jan Henrik Kietzmann

The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature…

Using an aesthetics and ontology framework to investigate consumers’ attitudes toward luxury wine brands as a product category

Beate E. Stiehler, Albert Caruana, Joseph Vella

This paper aims to classify and investigate customer attitudes toward luxury wine brands in the USA (a developed market) and South Africa (a developing market) by using an…

Crafting an iconic wine: the rise of “cult” Napa

Ian M. Taplin

This paper aims to examine the purposive strategy behind the growth of cult wines in Napa California since the 1980s. By leveraging the growing wine reputation of the…

A conceptualization of the perceptions and motivators that drive luxury wine consumption

Hannah L. Wolf, Sussie C. Morrish, Joanna Fountain

Consumer perceptions and motivation for luxury consumption are extensively investigated in the existing literature, although studies have largely focused on branded…

Exploring wine knowledge, aesthetics and ephemerality: clustering consumers

Daniel Hall

The purpose of this paper is to investigate the relationship between consumer wine knowledge and the aesthetics and ephemerality of wine consumption.



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  • Dr Johan Bruwer