International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 21 Issue 1

Consumer preferences of wine in Italy applying best‐worst scaling

Leonardo Casini, Armando Maria Corsi, Steve Goodman

The purpose of this paper is to focus on measuring the importance of the attributes, which influence the wine choice of Italian consumers when they buy wine either in a…

Is there more information in best‐worst choice data?

Simone Mueller, Cam Rungie

The purpose of this paper is to apply a very simple but powerful analysis of the variance‐covariance matrix of individual best‐worst scores to detect which attributes are…

A cross‐cultural comparison of choice criteria for wine in restaurants

Eli Cohen, Francois d’Hauteville, Lucie Sirieix

The purpose of this paper is to discuss the difficulties raised by the question of cultural differences in consumption behaviour studies, and proposes the best‐worst…

Applying best‐worst scaling to wine marketing

Eli Cohen

Most marketing researchers use rating scales to understand consumer preferences. These have a range of problems, which can be greatly ameliorated by the use of a new…

Building brand salience for commodity‐based wine regions

Hervé Remaud, Larry Lockshin

The purpose of this paper is to discuss how a wine region should develop and position its brand using the best worst scaling (BWS) approach. A better understanding of the…

An international comparison of retail consumer wine choice

Steve Goodman

The purpose of this paper is to present the results from a 12 country study mapping the influencers on the choice of wine for purchase in the retail store environment. It…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer