International Journal of Wine Business Research: Volume 32 Issue 4

Winescape through the lens of organized travel – a netnography study

Ilinka Terziyska, Radina Damyanova

Winescape is the space where wine experiences occur, consisting of both tangible and intangible elements, and its understanding is very important for both the wine and the tourism…

Key research topics likely to generate Australian and other wine producer countries’ support during the period 2020-2030

Larry Lockshin, Armando Maria Corsi

The purpose of this paper is to present seven mega-topics wine business researchers could collaborate on to help the global wine industry better cope with changes occurring across…

Wine-related lifestyle segmentation in the context of urban Indian consumers

Poonam Sharma, Sonali Singh, Richa Misra

The purpose of this study is to understand consumers in the emerging wine market of India to ensure the best services. To this end, factors were identified to describe Indian wine…

Determining wine relevant markets: An applied method for winery mergers in Argentina

Exequiel Romero-Gómez, Gustavo Ferro

This study aims to verify how the product-relevant market for wines should be defined. To do so, the authors apply an empirical methodology to determine the levels of substitution…

How consumer involvement influences beer flavour preferences

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-Gonzalez

Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour…

Developing a storytelling experience: the case of craft spirits distilleries in Chicago

Alistair Williams, Glyn Atwal, Douglas Bryson

The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy.

Efficiency analysis of viticulture systems in the Portuguese Douro region

Micael Queiroga dos Santos, Xosé A. Rodríguez, Ana Marta-Costa

The purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region in…