Table of contents - Special Issue: 2013 AMS Conference - Wine Marketing Track
A content analysis of influential wine blogs
Stefanie Beninger, Michael Parent, Leyland Pitt, Anthony Chan– The purpose of this exploratory study was to analyze the content of influential wine blogs.
2623
Smartphones and wine consumers: a study of Gen-Y
Jean-Eric Pelet, Benoît LecatThe purpose of this study is to explore the potential of m-commerce (mobile commerce) combined with social media for the wine industry in order to reach distinctive customer…
3657
Evaluating tastes and aromas of wine: a peek inside the “black box”
Shannon B. Rinaldo, Dale F. Duhan, Brent Trela, Tim Dodd, Natalia VelikovaWine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers on evaluating quality based on taste and aroma. Understanding the…
649
Terroir in the media: the poetry of people, place and palate
Nathalie Spielmann, Sylvie Jolly, Fabrice ParisotThe purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how the media…
624
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer