International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 26 Issue 3

Terroir in the media: the poetry of people, place and palate

Nathalie Spielmann, Sylvie Jolly, Fabrice Parisot

The purpose of this article is to review the use of the word terroir by print media in France using a multi-method approach. The objective is to uncover whether and how…

A content analysis of influential wine blogs

Stefanie Beninger, Michael Parent, Leyland Pitt, Anthony Chan

– The purpose of this exploratory study was to analyze the content of influential wine blogs.

Smartphones and wine consumers: a study of Gen-Y

Jean-Eric Pelet, Benoît Lecat

The purpose of this study is to explore the potential of m-commerce (mobile commerce) combined with social media for the wine industry in order to reach distinctive…

Evaluating tastes and aromas of wine: a peek inside the “black box”

Shannon B. Rinaldo, Dale F. Duhan, Brent Trela, Tim Dodd, Natalia Velikova

Wine tasting is an integral method for engaging consumers. Producers go to great lengths to educate consumers on evaluating quality based on taste and aroma. Understanding…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer