International Journal of Wine Business Research: Volume 28 Issue 3

Millennials as luxury wine buyers in the United States?

Lindsey Higgins, Marianne McGarry Wolf

Millennials have an interest in luxury and premium products across all types of goods, but little is known about how this translates into their preferences for wine. In general…

Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products

Nelson A. Barber, D. Christopher Taylor, Daniel Remar

Consumer marketing suggests that greater concern for the environment is impacting purchase behavior. Recent surveys into US pro-environmental (PE) purchase patterns show a…

A personality-based measure of the wine consumption experience for millennial consumers

Nathalie Spielmann, Barry J. Babin, Caroline Verghote

This paper aims to propose a personality-based approach to measure Millennial consumers’ wine evaluations. Past personality-based measures (brand personality, country personality…

Further exploration of subjective knowledge in the wine sector

Bonnie Canziani, Jiyoung Hwang, Erick T. Byrd

This paper aims to discuss methodological issues with the measurement of subjective wine knowledge (SWK). The current study offers deeper insights into the relationship between…

Causes and effects of wine tourism development in wineries: The perspective of institutional theory

Joice Lavandoski, Patrícia Pinto, João Albino Silva, Alfonso Vargas-Sánchez

This study aims to propose that the institutional environment exerts pressure on the behavior of wineries toward wine tourism development (WTD) and the effect of this influence…