International Journal of Wine Business Research: Volume 34 Issue 4


Table of contents

Indian women consumers’ wine choice: a study based on conjoint analysis

Valsaraj Payini, Jyothi Mallya, Senthilkumaran Piramanayagam

Wine consumption among women in India is gradually increasing on the back of several factors such as increased urbanization, higher disposable income, rising affluence of…

That old saying about wine and age: identifying South African age-cohort preferences

Martinette Kruger, Adam Viljoen

This study aims to identify the preferences of wine consumers based on age cohorts to identify differences in consumption from a developing country perspective, with a…

Effects of atmosphere on emotions and consumer behaviour at wineries

Anne-Marie Sassenberg, Cindy Sassenberg, Claudia Sassenberg, Marie Heneghan

The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and…

Australian consumers and environmental characteristics of wine: price premium indications

Jeff Gow, Rezwanul Hasan Rana, Daniel Moscovici, Adeline Alonso Ugaglia, Lionel Valenzuela, Radu Mihailescu, Robert Coelli

There has been increasing consumer interest in recent times in the environmental providence of what they eat and drink. A number of different environmental wine…

Wines from the hinterland: comparing availability of local wines on wine lists in two New Zealand tourism destinations

Rory Hill, Joanna Fountain

This paper aims to situate restaurant experiences and in particular the wines available on wine lists, within the wider context of wine tourism. This is done by examining…

How consumers relate to wine during COVID-19 – a comparative, two nation study

Abel Duarte Alonso, Alessandro Bressan, Oanh Thi Kim Vu, Lan Thi Ha Do, Roberta Garibaldi, Andrea Pozzi

The purpose of this study is to examine consumers’ relationship with wine during the COVID-19 crisis and associated implications for hospitality and tourism operations…

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Anupama S. Kotur

In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline…

Attractiveness of wine region types: how less popular wine regions can attract wine tourists?

Dávid Harsányi, Erika Hlédik

The purpose of this paper is to provide greater understanding of attractiveness of different wine region types, especially less attractive wine regions. The paper examines…

The development of the Chinese wine industry and trade

Tamás Mizik, Jeremiás Máté Balogh

The study aims to give an overview of the development of the Chinese wine industry and trade between 1992 and 2019. Its importance is highlighted by the fact that China…

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  • Prof Johan Bruwer