International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 27 Issue 1

How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions

Julie Moulard, Barry J. Babin, Mitch Griffin

The purpose of this paper is to explore how two aspects of place affect consumers’ authenticity perceptions of a wine and their willingness to pay for it. One aspect of…

Resilience in the context of Italian micro and small wineries: an empirical study

Abel Duarte Alonso, Alessandro Bressan

The purpose of this paper is to study resilience among micro and small wineries. While the subject of organisational resilience has drawn the attention or numerous…

Anything but typical: how consumers evaluate origin products based on their cues

Nathalie Spielmann

A recent stream of research has focused on typicality associations – those that bring origins and products together. Most of the research has focused on typical products…

Asking prices, selling prices, and anchoring effects

Denton Marks, David M. Welsch

Commercial auctions of cultural goods are typically brokerage arrangements where potential buyers may consider pre-sale estimates (PSEs) in bidding. The economic theory…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer