International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 20 Issue 2

The role of the sommeliers and their influence on US restaurant wine sales

B.W.A. Ben Dewald

The purpose of this paper is to examine how sommeliers influence wine sales in US restaurants and to understand how US restaurant sommeliers sell wine to customers, select…

Beyond the cluster: how wine drives regional economy to success

Mikel Larreina, Ricardo Aguado

This paper aims to analyse how the economic impact of wine in producing regions can be measured. It also seeks to show the relationship between wine cluster performance…

Dual attractiveness of winery: atmospheric cues on purchasing

Feng‐Chuan Pan, Suh‐Jean Su, Che‐Chao Chiang

The wine business is a fast growing industry in Taiwan particularly since the government deregulated the monopoly system, which in turn has induced fierce competition…

An exploration of managerial expertise in the Western Australian wine industry

Steve Charters, Marilyn Clark‐Murphy, Nicole Davis, Alan Brown, Elizabeth Walker

The purpose of this paper is to identify the key management skills for running a successful winery business, which in the Australian industry is predominately a small to…

Capital structure determinants: an empirical study of French companies in the wine industry

Jean‐Laurent Viviani

The purpose of this paper is to explain the leverage of French wine companies (410 companies) in the wine industry during the period 2000‐2004.

Market orientation of French and Hungarian small and medium‐sized wineries

François Durrieu, Agnes Toth Hofmeister

The purpose of this paper is to analyse the impact of market orientation on strategy orientation (communication, target and image strategy). This impact is studied by…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer