International Journal of Wine Business Research



Table Of Contents: Volume 21 Issue 2

The role of perceived risk in wine purchase decisions in restaurants

Stephen Lacey, Johan Bruwer, Elton Li

The purpose of this paper is to examine the level of perceived risk and implementation of risk‐reduction strategies (RRS) regarding the consumer wine purchase decision in…

Chinese choices: a survey of wine consumers in Beijing

Ying Yu, Huihui Sun, Steve Goodman, Shangwu Chen, Huiqin Ma

The purpose of this paper is to investigate the purchasing behaviours of two Beijing wine consumer groups and evaluate the influence of different factors on their decision…

The Irish wine market: a market segmentation study

Sarah Geraghty, Ann M. Torres

The Irish wine market has experienced unprecedented growth in the last 15 years; drivers of growth include increased affordability and accessibility of wine and improved…

Explaining low farm‐gate prices in the Catalan wine sector

Montserrat Costa‐Font, Teresa Serra, Maria Gil, Anna Gras

The viticulture sector represents a conspicuous part of the Catalan agricultural and agro food sector. While wine production in Catalonia has been increasing markedly over…

Determinants of export performance in French wine SMEs

Carole Maurel

This paper aims to determine which factors are the most important for French wine small‐ and medium‐sized enterprises (SMEs) to focus on to improve their export…



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open access:



  • Dr Johan Bruwer