International Journal of Wine Business Research



Table Of Contents: Volume 22 Issue 4

Wine brands or branded wines? The specificity of the French market in terms of the brand

Catherine Viot, Juliette Passebois‐Ducros

The purpose of this paper is to show that the branded wine concept refers to a very heterogeneous category as regards wine made in France, but this sort of wine can appeal…

A typology of online buyers for French wine web sites based on electronic service quality dimensions

Grégory Bressolles, François Durrieu

Using customers' evaluations of electronic service quality (e‐SQ), the purpose of this paper is to analyze internet buyer behavior and propose a typology of online buyers…

Auditing the identity of regional wine brands: the case of Swiss Merlot Ticino

Alessandra Zamparini, Francesco Lurati, Laura G. Illia

The purpose of this paper is to propose a method by which to audit winemakers' communication of regional wine brands and to illustrate the method's conceptual basis…

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Biagio Famularo, Johan Bruwer, Elton Li

The purpose of this paper is to identify and examine key areas of the wine consumer's interaction with region of origin, specifically through access to wine information…

“Green” wine packaging: targeting environmental consumers

Nelson Barber

The purpose of this paper is to profile consumers who expressed an intention to pay more for environmentally friendly wine packaging and to elaborate marketing strategies…

Are there different profiles of wine tourists? An initial approach

Mercedes Marzo‐Navarro, Marta Pedraja‐Iglesias

Wine tourism is emerging as a lucrative sector, with the capacity to generate growing and long‐lasting tourism. Despite Spain's tourism and wine potential, wine tourism is…



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  • Dr Johan Bruwer