International Journal of Wine Business Research



Table Of Contents: Volume 21 Issue 4

Forecasting the development of wine tourism: a case study in Chile

Martin H. Kunc

The number of wine tourists in Chile is still small even though investment in infrastructure, like cellars and wine routes, has been made in the last five years. A…

A model of demand in a repeated purchase situation

Daniel Steichen, Christophe Terrien

The purpose of this paper is to propose a model for consumer demand for vertically differentiated products. The approach is resolutely dynamic. Consumers are especially…

Boozing or branding? Measuring the effects of free wine tastings at wine shops

Larry Lockshin, David Knott

The purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings.

Wine service marketing, value co‐creation and involvement: research issues

Linda D. Hollebeek, Roderick J. Brodie

The purpose of this paper is to develop a conceptual model that examines wine channels typified by differing levels of service orientation, and resulting branding…

Pride and prejudice in the evaluation of wine?

Julie Anna Guidry, Barry J. Babin, William G. Graziano, W. Joel Schneider

The region where a wine is produced is a factor that influences consumers' preferences and price perceptions. For most consumers, a wine from an established place like…



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  • Dr Johan Bruwer