Table of contents
The wine consumption preferences of young people: a Spanish case study
Teresa Garcia, Ramo Barrena, Ildefonso GrandeThis paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers.
1316
How price demeans sighted assessments across user profiles
David Priilaid, Michael Sevenoaks, Ryan Aitken, Clint ChisholmProceeding from studies that, at a general level, identify the extrinsic price cue as a mediator between a wine's perceived and intrinsic merit, the authors aim to report on a…
302
Using family heritage to market wines: A case study of three “New World” wineries in Victoria, Australia
Paul Strickland, Jennifer Smith‐Maguire, Warwick FrostThe aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions have been…
1279
The impact of wine franchise laws on consumer choice and pricing: A comparison between Georgia and Florida
Liz Thach, Steve Cuellar, Janeen Olsen, Tom AtkinThe purpose of this paper is to compare and contrast wine sales in neighboring franchise law and non‐franchise law states in order to determine impact on wine price, consumer…
570
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer