International Journal of Wine Business Research



Table Of Contents: Volume 25 Issue 2

The wine consumption preferences of young people: a Spanish case study

Teresa Garcia, Ramo Barrena, Ildefonso Grande

This paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers.

Using family heritage to market wines

Paul Strickland, Jennifer Smith‐Maguire, Warwick Frost

The aim of this exploratory study is to investigate the benefits of “New World” wineries using family heritage as a legitimate marketing technique. “Old World” regions…

How price demeans sighted assessments across user profiles

David Priilaid, Michael Sevenoaks, Ryan Aitken, Clint Chisholm

Proceeding from studies that, at a general level, identify the extrinsic price cue as a mediator between a wine's perceived and intrinsic merit, the authors aim to report…

The impact of wine franchise laws on consumer choice and pricing

Liz Thach, Steve Cuellar, Janeen Olsen, Tom Atkin

The purpose of this paper is to compare and contrast wine sales in neighboring franchise law and non‐franchise law states in order to determine impact on wine price…



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Emerald Publishing Limited

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  • Dr Johan Bruwer