Table Of Contents: Volume 25 Issue 2
This paper aims to analyze the current wine consumption situation with special attention being paid to the habits and preferences of young consumers.
Proceeding from studies that, at a general level, identify the extrinsic price cue as a mediator between a wine's perceived and intrinsic merit, the authors aim to report…
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer