International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 30 Issue 3

On linear wine score aggregators and the preservation of group preferences

Lester M.K. Kwong, Ling Sun

This paper aims to identify the potential conflicts that arise between the actual and the revealed preference of a panel of wine judges when the panel’s evaluation is…

Consumer wine knowledge: components and segments

Debbie Ellis, Albert Caruana

What consumers know about a product affects many aspects of their behaviour and is particularly important for marketers to understand when it comes to developing marketing…

The communicative power of an extreme territory – the Italian island of Pantelleria and its passito wine

Marzia Ingrassia, Luca Altamore, Pietro Columba, Simona Bacarella, Stefania Chironi

This paper aims to examine how Pantelleria’s wineries communicate the extreme territory of Pantelleria through its passito wine and whether this may be a value added for…

Core tensions in luxury wine marketing: the case of Burgundian wineries

Liz Thach, Steve Charters, Laurence Cogan-Marie

The purpose of this research study is to identify differentiation factors Burgundian wineries use to distinguish their brand, and to determine whether these methods align…

Marketing Pinotage to South African student millennials

Margaux Vannevel, Nick Vink, Jeanne Brand, Valeria Panzeri

The purpose of this study is to investigate the relevance of expert opinions as a marketing tool for Pinotage amongst young South African student millennials by means of…

Defecting wine club members: an exploratory study

Sandra K. Newton, Linda I. Nowak, Mayuresh Kelkar

The purpose of this study is to investigate the range of explanations for why wine club members defect and move on.

Studying coopetition in a wine industry context: directions for future research

James M. Crick

The purpose of this paper is to highlight the theoretical and methodological value of studying coopetition (the interplay between cooperation and competition) in a wine…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer