International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 23 Issue 2

Generation Y's perception of wine and consumption situations in a traditional wine‐producing region

Lara Agnoli, Diego Begalli, Roberta Capitello

This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption…

How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine

Simone Mueller, Hervé Remaud, Yann Chabin

This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older…

Generation Y and sparkling wines: a cross‐cultural perspective

Steve Charters, Natalia Velikova, Caroline Ritchie, Joanna Fountain, Liz Thach, Tim H. Dodd, Nicola Fish, Frikkie Herbst, Nic Terblanche

The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries.

Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

Joanna Fountain, Charles Lamb

The primary aim of this research is to identify the wine consumption behaviour of Generation Y in New Zealand to explore whether differences exist in the wine behaviour of…

Do Millennial generation's wine preferences of the “New World” differ from the “Old World”?

Tiziana de Magistris, Etiénne Groot, Azucena Gracia, Luis Miguel Albisu

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer