International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 19 Issue 3

Customer engagement and the operational efficiency of wine retail stores

J.E. (Joe) Barth

The purpose of this paper is to show that new‐style retail wine stores with features such as tasting rooms, lecture theatres and demonstration kitchens used to educate and…

Responsible drinks marketing: shared rights and responsibilities

Hugh Burkitt

The purpose of this paper is to share – and provide context for – eight recommendations about responsible drinks marketing, which were developed by an Expert Committee led…

The emerging Brazilian wine industry

Jaime Evaldo Fensterseifer

The purpose of this paper is to analyse the Brazilian wine industry's capacity for sustained development in an increasingly internationalized competitive environment. The…

A charming little Cabernet

Claire A. Boudreaux, Stephen E. Palmer

The purpose of this research is to examine the impact of brand personality on purchase intent and the influence of three design elements of wine labels on brand personality.

Italian wineries and strategic options: the role of Premium Bag in Box

Cristina Santini, Alessio Cavicchi, Benedetto Rocchi

The purpose of this paper is to give some enlightenments on value innovation in the wine industry and, more specifically in the US wine market, in order to suggest new…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer