International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 26 Issue 1

Customer satisfaction and sales performance in wine tasting rooms

Marin Shapiro, Miguel I. Gómez

– The purpose of this paper is to study the linkages between customer satisfaction (CS) and sales performance among wineries in New York State's Finger Lakes region.

The effect of tasting sheet sensory descriptors on tasting room sales

Lauren Thomas, Miguel I. Gómez, Christopher James Gerling, Anna Katharine Mansfield

The purpose of this paper is to study the impact that tasting sheet sensory descriptors have on wine sales in tasting rooms that rely on direct-to-consumer sales to sell…

Consumer segmentation based on usage of sales channels in the German wine market

Gergely Szolnoki, Dieter Hoffmann

The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and…

Using winery web sites to attract wine tourists: an international comparison

Leighann Neilson, Judith Madill

This paper aims to report on a study of wine regions in five countries that assessed whether and how wineries use their web sites to provide information to and attract…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer