International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 27 Issue 3

Collaborative marketing in a premium wine region: the role of horizontal networks

Gemma Kate Lewis, John Byrom, Martin Grimmer

The purpose of this article was to explore why small wine producers in one of Australia’s premium wine regions engage in horizontal networking within both their…

Perceived efficacy of sustainability strategies in the US, Italian, and Spanish wine industries

Armand Gilinsky, Jr, Sandra K. Newton, Thomas S. Atkin, Cristina Santini, Alessio Cavicchi, Augusti Romeo Casas, Ruben Huertas

This purpose of this investigation is to compare the perceptions of competitive advantage through cost leadership and differentiation with sustainable practices of…

To cooperate or compete? Looking at the climate change issue in the wine industry

Jeremy Galbreath

This paper aims to explore the nature of the cooperation–competition nexus in regional clusters by examining how wine firms in Australia engage in knowledge exchanges…

A fine wine instrument – an alternative for segmenting the Australian wine market

Trent E. Johnson, Susan E.P. Bastian

The purpose of the study was to devise an instrument, labelled the Fine Wine Instrument (FWI), to measure the fine wine behaviour of respondents and then use that base to…

Business dynamics of on-premise wine trade: cases from South Korea

Jeeah Hwang, Martin Kunc

– This paper aims to explore the dynamics and performance of on-premise wine trade business.

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer