International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 30 Issue 2

Winery website loyalty: the role of sales promotion and service attributes

Jean-Eric Pelet, Benoît Lecat, Jashim Khan, Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis, Marianne McGarry Wolf, Androniki Kavoura, Vicky Katsoni, Anne Lena Wegmann

This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales…

The winery experience from the perspective of Generation Z

Dimitrios P. Stergiou, David Airey, Alexandros Apostolakis

The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit.

The impact of different names for a wine variety on prices

Eddie Oczkowski

The purpose of this study is to illustrate a general method for identifying the price impact of using a different varietal name for a wine.

Port wine exports: a gravity model approach

Sofia Gouveia, João Rebelo, Lina Lourenço-Gomes

The purpose of this paper is to empirically examine the macroeconomic determinants of Port wine exports, taking into account the diversity and various quality levels…

New approach to segmenting tourists in a German wine region

Gergely Szolnoki

The purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine…

Shared brands and sustainable competitive advantage in the Brazilian wine sector

Virginia Aparecida Castro, Janaina de Moura Engracia Giraldi

The purpose of this paper is to investigate if shared brands provide sustainable competitive advantage according to an adapted valuable, rare, imitability/replaceability…

An exploratory study of wine business philanthropy in the USA

Armand Gilinsky Jr, Sharon Lee Forbes, Rosana Fuentes-Fernández

The purpose of this paper is to investigate philanthropic practices in the US wine industry, as prior research on charitable giving by wine industry participants is…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer