Table Of Contents: Volume 30 Issue 2
This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales…
The purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit.
The purpose of this study is to illustrate a general method for identifying the price impact of using a different varietal name for a wine.
The purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine…
The purpose of this paper is to investigate if shared brands provide sustainable competitive advantage according to an adapted valuable, rare, imitability/replaceability…
The purpose of this paper is to investigate philanthropic practices in the US wine industry, as prior research on charitable giving by wine industry participants is…
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer