International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 29 Issue 1

Toward a model of sparkling wine purchasing preferences

Naomi Verdonk, John Wilkinson, Julie Culbert, Renata Ristic, Karma Pearce, Kerry Wilkinson

This paper aims to provide further insight into factors influencing Australian consumers’ purchasing preferences for sparkling wine, including champagne.

Social media: communication strategies, engagement and future research directions

Rebecca Dolan, Jodie Conduit, John Fahy, Steve Goodman

This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates…

The role of network relationships in small wineries’ internationalization

Tiia Vissak, Barbara Francioni, Fabio Musso

This paper aims to examine the role of tourist-generated and other network relationships in small Italian wineries’ internationalization.

An exploration of Cava wineries: a resource-based approach

Abel Duarte Alonso

The purpose of this exploratory study is to identify the most important resources, and emerging issues among Spain’s Cava wineries, including opportunities and challenges…

Building business sustainability through resilience in the wine industry

Susan L. Golicic, Daniel J. Flint, Paola Signori

The purpose of this paper is to address how wine businesses build sustainability – the ability to survive and be successful over the long-term – in a complex market environment.

Efficiency of winemaking in developing countries

Anatoliy G. Goncharuk, Aleksandra Figurek

This paper aims to the evaluation and comparison of the efficiency of winemaking in two developing countries (Ukraine and Bosnia and Herzegovina (B&H)) from the…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer