Table Of Contents: Volume 29 Issue 1
This paper aims to provide further insight into factors influencing Australian consumers’ purchasing preferences for sparkling wine, including champagne.
This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates…
This paper aims to examine the role of tourist-generated and other network relationships in small Italian wineries’ internationalization.
The purpose of this exploratory study is to identify the most important resources, and emerging issues among Spain’s Cava wineries, including opportunities and challenges…
The purpose of this paper is to address how wine businesses build sustainability – the ability to survive and be successful over the long-term – in a complex market environment.
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer