International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 28 Issue 4

A resource-based view of the firm and micro and small Italian wine firms

Abel Duarte Alonso, Alessandro Bressan

The purpose of this paper is twofold. First, the resource-based view (RBV) of the firm is adopted to explore the most important resources among micro and small firms…

Consumers’ luxury value perception in the Brazilian premium beer market

Karim Marini Thomé, Guilherme da Mata Pinho, Daiane Pereira Fonseca, Ariel Barros Pirangy Soares

The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market.

Perceived risk and the willingness to buy and pay for “corked” bottles of wine

Benoît Lecat, Eric Le Fur, J. François Outreville

The purpose of this paper is to examine the purchase decision of consumers when faced with a perceived risk related to a “corked” wine for different levels of price. It…

Wine labels: an eye-tracking and pupillometry study

Bruno Laeng, Takashi Suegami, Samira Aminihajibashi

The purpose of this paper was to investigate how attention to wine labels related to preference by using quantitative measures of gaze and of the diameter of the eye…

Website quality and internal business factors

Antonino Galati, Maria Crescimanno, Salvatore Tinervia, Dario Siggia

The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer