International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 23 Issue 3

Lifestyle determinants of wine consumption and spending on wine

Thomas A. Brunner, Michael Siegrist

The purpose of this paper is to identify the lifestyle determinants motivating wine consumption and the amount spent on it, as sales and profits depend largely on a sound…

Luxury wine brands as gifts: ontological and aesthetic perspectives

Mignon Reyneke, Pierre R. Berthon, Leyland F. Pitt, Michael Parent

The purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective.

The French in the Australian wine industry: 1788‐2009

Amie Sexton

The purpose of this paper is to trace the dispersed yet influential presence of the French in the Australian wine industry from the beginning of the industry until the…

Governance, commercial strategies and performances of wine cooperatives

Jean‐Pierre Couderc, Andrea Marchini

The purpose of this paper is to analyse the structural characteristics, the governance and the performance of two French and Italian groups of wine cooperatives, with two…

Message on a bottle: the wine label's influence

Scott Sherman, Tracy Tuten

The choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when…

Assessing service quality at wineries and cellar doors through service mapping

Jack Carlsen

The purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer