Table Of Contents: Volume 23 Issue 1
The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.
Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of…
The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers…
The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media.
Developing a framework for examining business‐driven sustainability initiatives with relevance to wine tourism clustersSidsel Grimstad
The purpose of this paper is to review and discuss different aspects of institutional theory and resource based‐theory in relation to issues of environmental…
Renamed from:International Journal of Wine Marketing
Online date, start – end:2007
Copyright Holder:Emerald Publishing Limited
- Dr Johan Bruwer