International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 23 Issue 1

Label design: impact on millennials' perceptions of wine

Celia D. Henley, Deborah C. Fowler, Jingxue (Jessica) Yuan, Betty L. Stout, Ben K. Goh

The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.

Italian wine demand and differentiation effect of geographical indications

Antonio Stasi, Gianluca Nardone, Rosaria Viscecchia, Antonio Seccia

Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of…

New England Australia

Bligh Grant, Brian Dollery, Colin Hearfield

The purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in…

Factors influencing wine consumption in Southern California consumers

Melissa St James, Natasa Christodoulidou

The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers…

Luxury wine brand visibility in social media: an exploratory study

Mignon Reyneke, Leyland Pitt, Pierre R. Berthon

The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media.

Developing a framework for examining business‐driven sustainability initiatives with relevance to wine tourism clusters

Sidsel Grimstad

The purpose of this paper is to review and discuss different aspects of institutional theory and resource based‐theory in relation to issues of environmental…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer