International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 29 Issue 3

Do women perform better in family firms?

Antonio D’Amato

Empirical evidence on the relation between female involvement at the head of a company and firm performance remains inconclusive. This study aims to disentangle the…

Predicting wine preference: testing the premises of the vinotype theory

Carl Peter Borchgrevink, Allan Lewis Sherwin

The purpose of this paper is to outline Tim Hanni’s vinotype theory and to test some of the theories foundational propositions. Specifically, this paper tests whether the…

Macroeconomic determinants of wine prices

Linda Jiao

The purpose of this paper is to identify the macroeconomic determinants of fine-wine prices and estimate their impacts.

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

M. Carolina Rodríguez-Donate, Margarita Esther Romero-Rodríguez, Víctor Javier Cano-Fernández, Ginés Guirao-Pérez

The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply…

Information and involvement: the influence on the acceptance of innovative wine packaging

Lucas Nesselhauf, Johannes S. Deker, Ruth Fleuchaus

The purpose of this paper is to show that consumer education in the form of information can effectively overcome adoption barriers to new and innovative wine packaging…

Social media as a means to access millennial wine consumers

Rosana Fuentes Fernández, Frank Vriesekoop, Beatriz Urbano

The purpose of this paper is to gain insights of the use of social media (SM) in the wine industry. The theoretical viewpoint is to analyse wineries’ SM segmentation…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer