Table of contents
The size distribution of California's north coast wineries: 1984‐2009
Don Cyr, Joseph Kushner, Tomson OgwangThe purpose of the paper is to examine the structure of California's north coast wine industry from 1984 to 2009, to determine if there are significant changes in the size…
Business coursework and the resource‐based view (RBV)
Nicholas C. Williamson, Joy Bhadury, Kay Dobie, Victor Ofori‐Boadu, Samuel Parker Troy, Osei YeboahThe purpose of this paper is to determine whether one can infer the identities of specific business and management coursework topics that owner/managers of wineries want to have…
Consumer liking of white wines: segmentation using self‐reported wine liking and wine knowledge
Ellena S. King, Trent E. Johnson, Susan E.P. Bastian, Patricia Osidacz, I. Leigh FrancisThe purpose of this paper is to determine the degree to which wine consumers in South Australia have different liking for white wine styles, and to relate reported liking to wine…
The impact of environmental protection and hedonistic values on organic wine purchases in the US
Janeen Olsen, Liz Thach, Liz HemphillThe purpose of this paper is to focus on one product category, organic wine, to provide a possible explanation for consumers' purchase behaviors regarding organic wine…
A strategic investigation of the determinants of wine consumption in China
Angelo A. CamilloThe purpose of this paper is to determine consumer characteristics, buying behaviour, and the factors that influence the Chinese wine consumer.
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer