International Journal of Wine Business Research: Volume 24 Issue 4

Terroir? That's not how I would describe it

Nathalie Spielmann, Claire Gélinas‐Chebat

This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine…

Let's talk about wine: does Twitter have value?

Damien Wilson, Sarah Quinton

The purpose of this exploratory research paper is twofold. First, to identify how wine is being talked about within the Twitter environment and second to examine whether the…

Conversion of local winery awareness: An exploratory study in visitor vs non‐visitor attitude and perception

Kristen Riscinto‐Kozub, Nancy Childs

The aim of this research is to distinguish between the attitudinal and behavioral differences in consumers aware of local wineries; half of which visited the wineries (n=233) and…

Domestic and international strategies in the Queensland wine industry

Geoff Bamberry, Rumintha Wickramasekara

Over the past decade, the Queensland wine industry has experienced a greater percentage growth than the Australian national average. The aim of the research undertaken for this…

Editorial

Ulrich R. Orth