International Journal of Wine Business Research: Volume 20 Issue 3

Facets of brand equity and brand survival: a longitudinal examination

James B. Wilcox, Debbie A. Laverie, Natalia Kolyesnikova, Dale F. Duhan, Tim H. Dodd

The purpose of this paper is to explore how brand equity influences brand survival in the wine industry. Specifically, the aim is to investigate the influence of two key facets of…

Effects of non‐sensory cues on perceived quality: the case of low‐alcohol wine

Josselin Masson, Philippe Aurier, François d'hauteville

Part of the steady decline of wine consumption in France might be attributed to a growing criticism of the level of alcohol content of the wines. Recent declarative surveys…

Do expert ratings or economic models explain champagne prices?

Jan Bentzen, Valdemar Smith

Champagne is bought with low frequency and many consumers most likely do not have or seek full information on the quality of champagne. Some consumers may rely on the reputation…

Dragon wine: developments in the Chinese wine industry

Per Jenster, Yiting Cheng

The purpose of this paper is to provide an evolutionary view of the emerging wine industry in China.

Accounting for social taste: application to the demand for wine

Christophe Terrien, Daniel Steichen

The purpose of this paper is to put forward the hypothesis that the demand for wine can be partly explained by social phenomena.

Contradictions of traditions and change in German winemaking: an exploratory study

Robert J. Harrington, Michael C. Ottenbacher

This exploratory study aims to investigate the national adoption of international wine industry trends in Germany. Specifically, the paper consider this adoption as perceived by…

Editorial

Ulrich R. Orth