International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 25 Issue 3

Experimental approach to assessing actual wine purchase behavior

Nelson A. Barber, D. Christopher Taylor

The use of intentions to forecast behavior follows from the assumption that intentions are a strong indicator of an individual's actual purchase behavior. Yet most studies…

What drives environmental sustainability in the New Zealand wine industry?

Rachel Dodds, Sonya Graci, Soyoung Ko, Lindsay Walker

While global wine consumption is growing, environmental sustainability in the wine industry is also receiving increased attention from retailers, governments…

Exploring nonlinear effects of family power on the performance of Italian wine businesses

Carmen Gallucci, Antonio D'Amato

This work seeks to investigate the performance of wine businesses operating in the Campania region in the South of Italy and aims to verify the family power effect on…

The impact of expert opinion in consumer perception of wines

Raquel Chocarro, Mónica Cortiñas

This paper aims to examine the way in which consumers integrate experts' opinions into their own evaluations of a selection of red wines.

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer