International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 29 Issue 4

Wine tourist valuation of information sources: the role of prior travel

Erick T. Byrd, Bonnie Canziani, James S. Boles, Nicholas Carlton Williamson, Sevil Sonmez

The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is…

Wine tourism signage programs in the USA

Erick T. Byrd, Joyendu Bhadury, Samuel P. Troy

Highway signage programs are important to the success of winery tourism industry. The purpose of this paper is to investigate the regulatory environment US wineries…

Strategic profiling and the value of wine & tourism initiatives

Marc Dressler

This paper aims to contribute to the growing body of literature on wine and tourism, as it explores the value contribution of tourism in the context of strategic grouping…

The relationship between involvement, destination emotions and place attachment in the Porto wine cellars

Vasco Ribeiro Santos, Paulo Ramos, Nuno Almeida

This paper aims to measure the role of involvement, destination emotions and place attachment in the behavioural intentions of wine tourists when visiting Porto wine cellars.

Using push-pull winescape attributes to model Australian wine tourist segmentation

Vanessa Quintal, Ben Thomas, Ian Phau, Zorana Soldat

The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist…

Benchmarking wine tourism destinations – the case of Bulgaria

Ilinka Terziyska

The purpose of this paper is twofold – on the one hand, to introduce a framework for benchmarking of wine regions and on the other, to analyze the activities of wineries…

Where to visit, what to drink? A cross-national perspective on wine estate brand personalities

Sussie C. Morrish, Leyland Pitt, Joseph Vella, Elsamari Botha

The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a…

Wine prestige and experience in enhancing relationship quality and outcomes

Sandra Maria Correia Loureiro, Namércio Pereira da Cunha

The purpose of this study is twofold: conduct a systematic literature review on relationship quality; and analyse the effect of wine brand prestige and wine consumer…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer