International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 24 Issue 3

A sweet face man: using Chernoff faces to portray social media wine brand images

Mana Farshid, Anthony Chan, Deon Nel

The rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer‐generated content has…

Reading between the vines: analyzing the readability of consumer brand wine web sites

Adam J. Mills, Leyland Pitt, Setayesh Sattari

Many audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly…

Subjective knowledge, product attributes and consideration set: a wine application

Catherine Viot

The purpose of this paper is to show that consumers' expertise of a product influences the number of attributes considered as important, the importance given to the…

Trust building in wine blogs: a content analysis

James D. Doyle, Louise A. Heslop, Alex Ramirez, David Cray, Anahit Armenakyan

The purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer