International Journal of Wine Business Research: Volume 26 Issue 4


Table of contents

Website-reflected operating characteristics of wineries’ wine clubs

Nicholas C. Williamson, Joy Bhadury

The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel…

The winemaker as entrepreneurial marketer: an exploratory study

Sarita Ray Chaudhury, Pia A. Albinsson, George David Shows, Virginia Moench

The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small…

Beyond the negative relation between return and conditional volatility in the wine market: Is fine wine particularly luscious for investors?

Elie I. Bouri

– The purpose of this paper is to examine fine wine’s safe-haven status with respect to US equity movements.

Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store

Martin Hirche, Johan Bruwer

The purpose of this study is to measure the product involvement of wine buyers and to examine relationships with anticipated consumption situations, places and occasions…

Cover of International Journal of Wine Business Research



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Emerald Publishing Limited

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  • Prof Johan Bruwer