Table of contents
Website-reflected operating characteristics of wineries’ wine clubs
Nicholas C. Williamson, Joy BhaduryThe purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel of…
632
The winemaker as entrepreneurial marketer: an exploratory study
Sarita Ray Chaudhury, Pia A. Albinsson, George David Shows, Virginia MoenchThe purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine…
945
Beyond the negative relation between return and conditional volatility in the wine market: Is fine wine particularly luscious for investors?
Elie I. Bouri– The purpose of this paper is to examine fine wine’s safe-haven status with respect to US equity movements.
553
Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store
Martin Hirche, Johan BruwerThe purpose of this study is to measure the product involvement of wine buyers and to examine relationships with anticipated consumption situations, places and occasions combined…
1492
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer