International Journal of Wine Business Research

Category:

Marketing

Table Of Contents: Volume 26 Issue 4

Beyond the negative relation between return and conditional volatility in the wine market

Elie I. Bouri

– The purpose of this paper is to examine fine wine’s safe-haven status with respect to US equity movements.

The winemaker as entrepreneurial marketer: an exploratory study

Sarita Ray Chaudhury, Pia A. Albinsson, George David Shows, Virginia Moench

The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small…

Buying a product for an anticipated consumption situation

Martin Hirche, Johan Bruwer

The purpose of this study is to measure the product involvement of wine buyers and to examine relationships with anticipated consumption situations, places and occasions…

Website-reflected operating characteristics of wineries’ wine clubs

Nicholas C. Williamson, Joy Bhadury

The purpose of this empirical research is to identify the distinguishing operating characteristics of wineries that use what is alleged to be the most profitable channel…

ISSN:

1751-1062

Online date, start – end:

2007

Copyright Holder:

Emerald Publishing Limited

Open access:

hybrid

Editor:

  • Dr Johan Bruwer