International Journal of Wine Business Research: Volume 30 Issue 1

Brand equity in the Portuguese vinho verde “green wine” market

Ana Brochado, Fernando Oliveira

This paper aims to examine the main determinants of brand equity in the context of brands defined by their region of origin, as is the case for Portuguese green wine.

The impact of purchase goal on wine purchase decisions

Angela R. Dobele, Luke Greenacre, Jane Fry

This paper aims to examine the impact of purchasing occasion on product value indicators for a selection of Australian and New Zealand branded wines, as evaluated by consumers…

Are strategic orientations and managerial characteristics drivers of performance in the US wine industry?

Armand Gilinsky, Sandra Newton, Robert Eyler

The purpose of this study is to investigate the impact of strategic orientations and managerial characteristics on the performance of wine businesses in the US wine industry. Also…

Consumers’ willingness to pay for local muscadine wine

Connie Everett, Kimberly Jensen, Christopher Boyer, David Hughes

This paper aims to identify factors influencing the likelihood of consumers trying muscadine wines and among those who have tried them, willingness to pay (WTP) for an in-state…

Coopetition and institutions: a strategy for Brazilian wineries facing internationalization

Jefferson Marlon Monticelli, Ivan Lapuente Garrido, Silvio Luis de Vasconcellos

The purpose of this study is to understand the role institutions play in driving the internationalization of firms in an emerging country through promotion of coopetition…

Factors influencing price premiums of Australian wine in the UK market

Elyse Shane, MD Wahid Murad, Susan Freeman

The purpose of this paper is to determine and analyse that factors that could potentially influence price premiums of Australian wine in the UK market. The authors integrated the…

What factors explain the price of top quality wines?

Gustavo Ferro, Ignacio Benito Amaro

Given the growing supply of wines and the large number of new consumers with purchasing power but lacking knowledge of the subtleties of high-quality wines, expert opinions are…