Young Consumers
Issue(s) available: 84 – From Volume: 3 Issue: 2, to Volume: 24 Issue: 1
Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games
Randi L. Priluck, Stephen F. Pirog, Joseph Z. WisenblitThe purpose of this study is to examine how children and young adults form attitudes toward food products in unbranded gaming mobile applications and the degree to which…
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market: UTAUT2 model extension
Shana Axcell, Debbie EllisWith the increasing mobile activity of the Generation Z market (born after 1994), marketers’ interest in this social group is rising. This research paper aims to uncover…
Adjustable children’s clothing: preferences of children and their parents in Sri Lanka
Niromi Seram, Dulshani Nimesha MaduwanthiAdjustable children’s clothing is being acknowledged as the best solution worldwide to reduce the unnecessary squandering of money and accumulation of waste materials in…
Moral obligation for recycling among youth: extended models of the theory of planned behaviour
Subrahmanyam Annamdevula, Sai S. Nudurupati, Raja P. Pappu, Ranendra SinhaThis study aims to extend the theory of planned behaviour (TPB) model to explain youth’s recycling behavioural intentions in India. Perceived moral obligation (PMO) to…
Generation Z’s perceptions and attitudes toward debt: a case study of young consumers in rural Michigan, USA
Scot Squires, Henry Wai Leong HoWhile there is a large body of research looking at consumers’ perception of debt, much of this previous research focuses on older generations. Less is known about the…
Using marketing frameworks to predict the effects of e-cigarette commercials on youth
James Russell Pike, Stephen Miller, Christopher Cappelli, Nasya Tan, Bin Xie, Alan W. StacyThis paper aims to apply the Product Life Cycle (PLC) and Product Evolutionary Cycle (PEC) frameworks to the nicotine and tobacco market to predict the impact of…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting
Further Information
