Young Consumers
Issue(s) available: 82 – From Volume: 3 Issue: 2, to Volume: 23 Issue: 3
Volume 22
Volume 15
Volume 10
Willingness to purchase refurbished products sold online: a qualitative inquiry of young consumers from an emerging market
Jighyasu Gaur, Ankur Srivastava, Ritu GuptaThe literature provides evidence of consumers’ willingness to purchase (WTP) refurbished products. However, the studies focusing on young consumers’ (18–24 years…
Greed doesn’t grow on trees: the indirect association between proenvironmental behaviour and materialism through adolescents’ psychological entitlement
Meiting Liu, Aki KoivulaThis study aims to explore the potential that acting proenvironmentally protects adolescents from developing materialistic value.
Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach
Kaustav Ghosh, Subhajit BhattacharyaThis study aims to explore the antecedents related to luxury brand loyalty in the Indian Gen Z consumer segment. It obtains the connection between luxury brand attachment…
The changing portrayal of children in Indian advertisements: a comparative study of the three decades
Sharuti Choudhary, Subhadip RoyThis study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the…
Why do young people do things for the environment? The effect of perceived values on pro-environmental behaviour
Peggy Mei Lan Ng, Cherry Tin Yan CheungThis study aimed to develop an integrative model that comprehensively explores the antecedents of pro-environmental intentions in young people. The study follows customer…
Vaping among youth: reasons, realization and intention to quit
Sajani Thapa, Satyendra C. Pandey, Swati Panda, Audhesh K. Paswan, Ashish GhimireVaping has become a prominent public health problem that has impacted young adults. The purpose of this study is to empirically examine the effects of different intrinsic…
Studying abroad: the role of consumer cosmopolitanism in the enrolment decisions
Miriam Taís Salomão, Susana Costa Silva, José Ricardo CôtoCosmopolitans transcend their local boundaries by interacting and actively seeking other cultures, and the applications of these characteristics to consumption behaviour…
To spend or to save? The role of time perspective in the saving behavior of children
Agata Trzcińska, Katarzyna Sekścińska, Dominika MaisonThis study aims to focus on the possibility of promoting saving behaviors in children by activating a future time perspective (TP) in their thinking.
Attributes of young adults’ favorite retail shops: a qualitative study
Kara Chan, Qiqi LiThe purpose of this paper is to investigate the common attributes of brick-and-mortar retail shops liked by young adults in the digitalized retail context. The 7Ps of the…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting
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