Young Consumers
Issue(s) available: 70 – From Volume: 3 Issue: 2, to Volume: 20 Issue: 3
Category:
MarketingVolume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Honey, find me the moon: exploring engagement on dating and matrimony platforms
Ami Mitinkumar ShahThe purpose of this study is to understand how young consumers engage in the multi-category context. To that end, engagement on the focal product (dating platforms) and…
Measuring and enhancing children’s sustainable consumption and production literacy
Leah Watkins, Rob Aitken, Jess FordA sustainable future requires that we empower our children to not only make green consumer choices but also consider the wider issues of sustainable consumption. This…
Envisioning a sustainable consumption future
Rob Aitken, Leah Watkins, Sophie KempThe purpose of this study is to understand what a sustainable future would look like and the nature of the changes needed to achieve it. Continued reliance on economic…
Engaging customers through credible and useful reviews: the role of online trust
Musarrat Shaheen, Farrah Zeba, Namrata Chatterjee, Raveesh KrishnankuttyElectronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with…
How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions
Jason M. Riley, Richard KleinThe purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics…
Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers
Pradeep Kautish, Rajesh SharmaThe purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value…
Materialistic values and green apparel purchase intention among young Vietnamese consumers
Mai Thi Tuyet Nguyen, Linh Hoang Nguyen, Hung Vu NguyenNowadays, the issues related to pro-environmental, sustainable and green consumption behaviors are attracting significant attention from both scholars and practitioners…
Millennials’ attitude toward advertising: an international exploratory study
A Ben Oumlil, Joseph L. BallounResearchers emphasized that only a small effort has addressed the beliefs and attitudes of millennials toward advertising. The purpose of this study is also to respond to…
Materialist values, financial and pro-environmental behaviors, and well-being
Sabrina Helm, Joyce Serido, Sun Young Ahn, Victoria Ligon, Soyeon ShimThe purpose of this study is to examine young consumers’ financial behavior (e.g. saving) and pro-environmental behavior (i.e. reduced consumption and green buying) as…
Environmental segmentation: young millennials’ profile in an emerging economy
Ayşen Coşkun, Raife Meltem Yetkin ÖzbükThe purpose of this study is to segment young millennials in an emerging economy based on their environmental attitudes and purchase intentions. The study also attempts to…
EWOM firestorm: young consumers and online community
Sasithorn Suwandee, Jiraporn Surachartkumtonkun, Aurathai LertwannawitThis study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes.
Brand sustainability among young consumers: an AHP-TOPSIS approach
Manu Sharma, Sudhanshu JoshiThis study aims to identify the dominant brand attributes based on the survey conducted among 100 young consumers to know their perceptions toward sustainable brands…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Brian Young
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