Young Consumers
Issue(s) available: 75 – From Volume: 3 Issue: 2, to Volume: 21 Issue: 4
Category:
Marketing
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders
Tat-Huei Cham, Boon Liat Cheng, Caryn Kar Yan NgThe clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and…
The e-learning persuasion through gamification: an elaboration likelihood model perspective
Nirma Sadamali JayawardenaThe purpose of this theoretical paper is to introduce a conceptual model to investigate e-learning persuasion through gamification elements using the social psychology…
Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India
Prashant RamanThe current research has dual motives. Firstly, this study aims to evaluate the effect of gamification on the behavioural intention (BI) of the young female consumers to…
Driving healthcare wearable technology adoption for Generation Z consumers in Hong Kong
Man Lai Cheung, Wilson K.S. Leung, Haksin ChanYoung consumers have increasingly adopted wearable health-care technology to improve their well-being. Drawing on generation cohort theory (GCT) and the technology…
Identification of consumption patterns: an empirical study in millennials
Diana Escandon-Barbosa, Andrea Hurtado-Ayala, Josep Rialp-Criado, Jairo A. Salas-ParamoSocietal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle…
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen, T.C. Melewar, Bahtiar MohamadThis study aims to examine the relationship between brand engagement in self-concept (BESC), value consciousness (VC) and brand loyalty among Generation Z consumers. In…
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia
Siew Imm Ng, Jo Ann Ho, Xin Jean Lim, Kee Lin Chong, Khairunnisak LatiffIn this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where…
How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions
Jason M. Riley, Richard KleinThe purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics…
Understanding online shopping behaviours and purchase intentions amongst millennials
Maria Dharmesti, Theresia Rasika Seta Dharmesti, Sarah Kuhne, Park ThaichonThe purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Brian Young
Further Information
