Young Consumers
Issue(s) available: 71 – From Volume: 3 Issue: 2, to Volume: 20 Issue: 4
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Volume 4
Volume 3
Honey, find me the moon: exploring engagement on dating and matrimony platforms
Ami Mitinkumar ShahThe purpose of this study is to understand how young consumers engage in the multi-category context. To that end, engagement on the focal product (dating platforms) and…
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia
Siew Imm Ng, Jo Ann Ho, Xin Jean Lim, Kee Lin Chong, Khairunnisak LatiffIn this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where…
Children’s pester power, packaging and unhealthy food preference
Juliana Maria Magalhães Christino, Erico Aurelio Abreu Cardozo, Thaís Santos Silva, Caroline MazziniThis study aims to understand the extent to which packaging influences Brazilian parents' purchasing willingness based on children's food preferences for unhealthy food products.
Adoption barriers in engaging young consumers in the Omni-channel retailing
Manu Sharma, Manish Gupta, Sudhanshu JoshiThe purpose of the study is twofold. The first objective is to identify adoption barriers (AdoBs) in engaging young consumers in the Omni-channel retailing (OCR). The…
Engaging customers through credible and useful reviews: the role of online trust
Musarrat Shaheen, Farrah Zeba, Namrata Chatterjee, Raveesh KrishnankuttyElectronic commerce (e-commerce) is growing rapidly and the e-retailers are finding it pertinent to enhance customers’ online shopping experiences and engage them with…
Examining the effects of CE and BE on consumers’ purchase intention toward green apparels
Yatish Joshi, Anugamini Priya SrivastavaThe purpose of this study is to investigate the role of customer engagement (CE) on green apparel purchase intention (GPI) among young consumers in India.
How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions
Jason M. Riley, Richard KleinThe purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics…
Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement
Nagaraj Samala, Bharath Shashanka KatkamMillennial generation is fashion inclined, interactive and informative social beings. They are very conscious of the brands they wear. Millennia seek, share, inform and…
Millennials’ attitude toward advertising: an international exploratory study
A Ben Oumlil, Joseph L. BallounResearchers emphasized that only a small effort has addressed the beliefs and attitudes of millennials toward advertising. The purpose of this study is also to respond to…
Examining the engagement of young consumers for religiously sanctioned food: the case of halal food in India
Yusuf Hassan, Jatin PandeyReligion plays an important role in promoting and inhibiting consumption of goods and services. Halal food, for instance, represents one such food permitted by Islam…
EWOM firestorm: young consumers and online community
Sasithorn Suwandee, Jiraporn Surachartkumtonkun, Aurathai LertwannawitThis study aims to examine the influence of homophily in an online community and the effect of electronic word of mouth (eWOM) consensus on young consumers’ attitudes.
Compulsive buying among young adults: a behavioural segmentation
Agata Maccarrone-Eaglen, Peter SchofieldThe purpose of this study is to re-examine the characteristics of compulsive buying behaviour (CBB) based on a new improved screener. The study analyses young compulsive…
Drivers of social media disengagement: a study of young consumers in Vietnam
Long Thang Van Nguyen, Rajkishore Nayak, Jerry Watkins, Phuong Ngoc Duy NguyenThis paper aims to identify and discuss selected reasons for social media disengagement (SMD). Drawing upon two-factor theory, it is argued that the determinants of…
Understanding online shopping behaviours and purchase intentions amongst millennials
Maria Dharmesti, Theresia Rasika Seta Dharmesti, Sarah Kuhne, Park ThaichonThe purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Brian Young
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