Young Consumers
Issue(s) available: 73 – From Volume: 3 Issue: 2, to Volume: 21 Issue: 2
Category:
Marketing
Volume 21
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Issue 1 2020
Volume 20
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Volume 6
Volume 5
Volume 4
Volume 3
Identification of consumption patterns: an empirical study in millennials
Diana Escandon-Barbosa, Andrea Hurtado-Ayala, Josep Rialp-Criado, Jairo A. Salas-ParamoSocietal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle…
Slogans, brands and purchase behaviour of students
Maria Rybaczewska, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, Leigh SparksThe purpose of this paper is to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness and purchase behaviour of students.
Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia
Siew Imm Ng, Jo Ann Ho, Xin Jean Lim, Kee Lin Chong, Khairunnisak LatiffIn this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where…
Children in the digital world: exploring the role of parental–child attachment features in excessive online gaming
Anjali Malik, Ambika Prasad Nanda, Rajeev KumraThe marketing of immersive and competitive online gaming products has proliferated in recent times. Consumption has also shown a substantial increase, especially among…
Continuance intention to use Facebook: understanding the roles of attitude and habit
Monica LawThis study aims to propose a model for examining different effects of attitude, continued intention to use Facebook and habitual usage on social-information seeking and…
How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions
Jason M. Riley, Richard KleinThe purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics…
Disconnect to detox: a study of smartphone addiction among young adults in India
Meenakshi Handa, Parul AhujaAlthough there are many benefits that technological progress offers, there is also a dark side to several innovations. This study aims to examine smartphone usage amongst…
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
Ahmed Rageh Ismail, Bang Nguyen, Junsong Chen, T.C. Melewar, Bahtiar MohamadThis study aims to examine the relationship between brand engagement in self-concept (BESC), value consciousness (VC) and brand loyalty among Generation Z consumers. In…
Edutainment in childhood obesity prevention: a complex topic
Diana Sintra, Luísa AganteThe purpose of this paper is to see if edutainment containing only healthy food can change children’s preferences and food choices toward healthy eating, especially in…
Understanding online shopping behaviours and purchase intentions amongst millennials
Maria Dharmesti, Theresia Rasika Seta Dharmesti, Sarah Kuhne, Park ThaichonThe purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr Brian Young
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