Young Consumers: Volume 7 Issue 4

Advertising to children: a changing media landscape

Suzanne Edmond

The Department of Health published statistics in the summer of 2006 forecasting a continuation in the rise in childhood obesity over the next few years, casting serious doubt…

Responsibile marketing to children and their families

Anette Pettersson, Christina Fjellstrom

Discusses the role of food marketing to children and how responsible marketing may facilitate healthy foodways.

Schoolchildren’s understanding of food labels

George Gialitakis, George Chryssochoidis

The present paper focuses on the level of attention and comprehension that Greek schoolchildren have of food labels. Three different age groups (8th, 10th and 12th years of age…

Obesity, advertising to kids, and social marketing

Ingo Barlovic

Challenges “easy” solutions regarding obesity amongst kids and youth, such as banning of advertising. Pleads for “new thinking”, including use of Social Marketing in children’s…

Community partnerships: preventing childhood obesity

Kafia Ayadi, Brian Young

A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the core of…

Food advertising on children’s television

Jill Kurp Maher, John B. Lord, Renée Shaw Hughner, Nancy M. Childs

This research investigates the changes in the types of advertised food products and the use of nutritional versus consumer appeals in children’s advertising from 2000 to 2005.

Food and the Singapore young consumer

Wang Hongjun

This paper seeks to provide the international reader with an insight into the mind of the young consumer from Singapore, one of the vibrant hubs of youth consumerism in Asia. This…

Mothers’ attitudes towards toys as fast food premiums

Simone Pettigrew, Michele Roberts

To explore mothers’ attitudes to fast food companies’ use of toy premiums as a marketing technique.

Communicating health messages to young consumers

Stephen A. Stuart

The purpose of this paper is to establish the effectiveness of a new system for communicating energy balance on food labels.

Blame our evolved gustatory preferences

Gad Saad

To argue that childhood obesity is minimally influenced by media sources. Rather, our evolved gustatory preferences for fatty and sweet caloric foods, which were adaptive in our…