Young Consumers: Volume 15 Issue 2

Effects of credit card usage on young Brazilians’ compulsive buying

Tania Modesto Veludo-de-Oliveira, Marcelo Augusto Falciano, Renato Villas Boas Perito

The purpose of this study is to assess the moderating and mediating roles of credit card usage in the relationship between money attitudes (i.e. power-prestige, retention-time…

Exploring children’s socialization to three dimensions of sustainability

Julie Elizabeth Francis, Teresa Davis

This study aims to examine aspects of children’s sustainability socialization. Many studies examine children’s attitudes to sustainability. However, few studies build an…

Self expression versus the environment: attitudes in conflict

Lukas Parker, Torgeir Aleti Watne, Linda Brennan, Hue Trong Duong, Dang Nguyen

– This paper aims to present the findings of a survey into attitudes towards the environment and the pro-environmental behaviours of young adults in Vietnam.

Segmenting the teen girl apparel market: differences in fashion involvement, materialism and social responsibility

Jennifer Ogle, Karen H. Hyllegard, Ruoh-Nan Yan, Mary A. Littrell

The purpose of this work was to identify segments of the US teen girl market based on the importance that these consumers assign to various product attributes in the apparel…

Children’s price knowledge

Coralie Damay, Nathalie Guichard, Amélie Clauzel

– This research aims to evaluate young consumers’ knowledge of everyday product prices. Despite a large body of research on the child as consumer, few studies examine price.

Advertising foods to Indian children: what is the appeal?

Pavleen Soni, Jyoti Vohra

This paper aims to identify the nature of themes/appeals used in food commercials shown on children’s networks in India. Marketers use various themes/appeals in TV advertisements…

Young audiences’ emotional experience on smartphone film: an application of dual-coding theory

Tseng-Lung Huang, Yi-Mu Chen

– This study aims to determine whether smartphones create the best communication fit with a young audience.

Editorial

Brian Young