Young Consumers: Volume 9 Issue 4

“It does my head in … buy it, buy it, buy it!” The commercialisation of UK children's web sites

Against a background of social concern about the commercialisation of childhood, the purpose of the paper is to analyse the commercial activity on the favourite web sites of UK…

What do young people want from today's BBC? Initial observations from outreach work carried out by the BBC's Regional Audience Council for London

The purpose of this paper is to explore young people's views, both positive and negative, about BBC services, and to investigate their preferred means of accessing news.

Jordanian children's perception of fathers' communication structures and patterns: scales revision and validation

Based on father‐child dyadic responses, this paper is aimed at revising and validating the scales of fathers' communication structures, identifying Jordanian fathers'…

Alcohol consumption among young consumers: a review and recommendations

This paper aims to examine social marketing programs aimed at preventing or moderating alcohol consumption among young consumers. It seeks to show how protection motivation theory…

Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study

The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong.

The gifts we buy for children

This paper aims to explore the topic of gift‐giving to children, highlighting some of the issues that provide insight into how consumers might be making their choices.

Hardwired to love brands

2008 Awards for Excellence

Key insights

Prohibition of advertising to children and restrictions to advertising to teenagers in Brazil

Editorial

Note from the publisher