Young Consumers: Volume 13 Issue 4

Money matters: does the symbolic presence of money affect charitable giving and attitudes among adolescents?

James A. Roberts, Camille R. Roberts

Money plays an integral part in the daily lives of people all over the world and its mere presence can affect one's behavior and attitudes. The present paper aims to test whether…

Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Mehran Nejati, Parnia Parakhodi Moghaddam

The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants.

Online usage motive and information disclosure for preteen children

May O. Lwin, Anthony D. Miyazaki, Andrea J.S. Stanaland, Evonne Lee

This paper aims to examine motivations for young consumers' internet use, how these motivations relate to children's privacy concerns and, subsequently, children's willingness to…

What do adolescent girls learn about gender roles from advertising images?

Kara Chan, Yu Leung Ng, Russell B. Williams

A qualitative study by autovideography was conducted to examine adolescent girls' negotiation of their gender roles through the consumption of advertising images. This paper aims…

Maverick Entertainment presents “marketing mimicry”: targeting the urban‐American teen film‐viewer via DVD and direct‐download

Linden Dalecki

This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick…

Marketing toys without playing around

Meryl P. Gardner, Roberta Michnick Golinkoff, Kathy Hirsh‐Pasek, Daniel Heiney‐Gonzalez

The purpose of this paper is to gain insight into how both characteristics of toys and marketer‐provided cues influence parents' perceptions of advertised toys and their ideas of…

Young consumers' views of infused soft drinks innovation

David Yoon Kin Tong, Xue Fa Tong, Evon Yin

This study has two aims: first, to develop a conceptual model for infused drinks innovation using the subjective norm and lifestyle as predictors; and second, to adapt the…

Editorial

Brian M. Young

The regulation of advertising to children in Australia – update

Peter Le Guay