Table of contents
Sibling effects on preteen children's perceived influence in purchase decisions
Connie Batounis‐Ronner, James B. Hunt, Lynnea MallalieuThe present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine…
Use of the internet and traditional media among young people
Kara Chan, Wei FangThe purpose of this paper is to examine the use of traditional media as well as the internet among young people in Hong Kong. With the fast development of the internet, the use of…
Young Australians' perceptions of mobile phone content and information services:an analysis of the motivations behind usage
Kieran O'Doherty, Sally Rao, Marisa Maio MackayThis paper aims to understand the motivational factors that influence the purchase of mobile phone content among young Australians.
Structural equation modeling of value‐psychographic trait‐clothing purchase behavior: a study on the urban college‐goers of India
Sudas Roy, Paromita GoswamiThe purpose of this paper is to attempt to understand the frequent clothing purchase behavior of undergraduate urban college‐goers of India aged 18‐23 years and empirically prove…
Beyond advertising: in‐home promotion of “fast food”
Lynne Eagle, Ross BrennanThe purpose of this paper is to discuss the range of potential influences on children's food choices, while suggesting that recent restrictions on advertising of some foods may…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting