Young Consumers: Volume 11 Issue 4

An exploration of adolescent snacking conventions and dilemmas

Tino Bech‐Larsen, Birger Boutrup Jensen, Susanne Pedersen

Snacking has been characterized as normatively unrestricted and identified as one of the main causes of adolescent obesity. The purpose of this paper is not to question the…

Banking on the youth: the case for finer segmentation of the youth market

Thomas Foscht, Cesar Maloles, Judith Schloffer, Swee‐Lim Chia, Indrajit “Jay” Sinha

The purpose of this paper is to examine the differences among the different subgroups of the youth market in the context of their financial interests and usage. The study examines…

A study of financial awareness among youths

Joyce K.H. Nga, Lisa H.L. Yong, Rathakrishnan D. Sellappan

Credit card bankruptcies in Malaysia trebled from 2006 to 2007 and study loan defaults increased by 103 percent in the same period. In response to this, the paper aims to…

Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers

Babu P. George, Gallayanee Yaoyuneyong

The purpose of this paper is to examine certain aspects of the relationship between impulse buying and resulting cognitive dissonance in the context of spring break student…

The influence of vicarious role models on purchase intentions of Botswana teenagers

Rina Makgosa

The purpose of this paper is to investigate how vicarious role models such as television celebrities and entertainers influence purchase intentions of teenagers in Botswana.

Exploring locality and college binge drinking: a Polish and Canadian perspective

Dariusz Siemieniako, Sharyn Rundle‐Thiele, Krzysztof Kubacki

The purpose of the paper is to explore the relation between locality and college students' binge drinking. The aim is to deepen understanding of the influence of three kinds of…

The effect of Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones

Amily Fikry, Norina Ahmad Jamil

This paper aims to diagnose the differences among the Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones.

Advertising to children in Chile

Editorial

Dr Brian Young

The power of character archetypes

Dan Acuff