Table of contents
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Nathalie Dens, Patrick De Pelsmacker, Lynne EagleThe purpose of this paper is to investigate parents' attitudes toward advertising to children, and advertised foods in particular, as well as parental concern regarding children's…
Children as co‐decision makers in the family? The case of family holidays
Malene GramThe aim of the article is to examine children's role in family purchase decision making with a particular focus on how much impact children are perceived to have and in what ways…
Solutions on Stress (SOS): programmes, packages and products for helping teenagers
Amanda Bunn, Antonia Bifulco, Ava Lorenc, Nicky RobinsonRecent research and media attention has highlighted soaring levels of stress among young people. As part of a programme of research based across a number of universities in London…
Diffusion of innovations through social networks of children
Laurien Kunst, Jan KratzerThe paper aims to examine the role of social networks of children on the diffusion of an innovation.
Upwardly mobile: a study into mobile TV use amongst children
Shazia AliThe paper seeks to understand the way in which children use mobile phones and the potential for mobile TV within the UK youth market.
Intergenerational influences on the dimensions of young customer‐based brand equity
Rafael Bravo, Elena Fraj, Eva MartínezThe purpose of this paper is to analyse the different nature and effects of family influences on the dimensions of young customer‐based brand equity.
Exploring the role of music on young health and fitness club member loyalty: an empirical study
John OliverThe importance of music in the advertising industry has been long established and is well known to induce consumer emotion, enjoyment, attention and recall. This research aims to…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting