Table Of Contents: Volume 12 Issue 2
Extant research downplays the influence of children under the age of eight on food‐related decision making and consumption within families. This paper seeks to address this issue.
Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of…
This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on…
Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youthRitu Narang
The current study aims to identify the role of psychographic characteristics in apparel store selection among Indian youth of a tier‐II city.
This research seeks to explore 3‐5‐year‐old children's relationships with US commercial logos.
An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of EgyptNoha El‐Bassiouny, Ahmed Taher, Ehab Abou‐Aish
The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical…
This study aims to explore the relative effectiveness of a human celebrity endorser vis‐à‐vis a fictional celebrity or character endorser on teenage consumers' attitudes…
Online date, start – end:2002
Copyright Holder:Emerald Publishing Limited
- Dr Brian Young