Young Consumers: Volume 12 Issue 2

Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”

Shaun Powell, Stephanie Langlands, Chris Dodd

Extant research downplays the influence of children under the age of eight on food‐related decision making and consumption within families. This paper seeks to address this issue.

Social interactions as support for learning about food: the case of the French school cafeteria

Coralie Damay, Pascale Ezan, Mathilde Gollety, Valérie Nicolas‐Hemar

Research on consumer socialisation emphasises the role played by different agents as well as the influence of the context in which socialisation takes place. As part of the fight…

An empirical investigation of fashion consciousness of young fashion consumers in Sri Lanka

Chamil Viranga Rathnayake

This study seeks to examine the fashion consciousness of young consumers in the Southern Province of Sri Lanka, and to explain the impact of gender and education on fashion…

Examining the role of various psychographic characteristics in apparel store selection: a study on Indian youth

Ritu Narang

The current study aims to identify the role of psychographic characteristics in apparel store selection among Indian youth of a tier‐II city.

“Mom! I've seen that on a commercial!” US preschoolers' recognition of brand logos

Emily S. Kinsky, Shannon Bichard

This research seeks to explore 3‐5‐year‐old children's relationships with US commercial logos.

An empirical assessment of the relationship between character/ethics education and consumer behavior at the tweens segment: the case of Egypt

Noha El‐Bassiouny, Ahmed Taher, Ehab Abou‐Aish

The current study seeks to focus on highlighting the extent of changes in consumer behavior by character/ethics education. The research is designed as a pioneer empirical study…

What really works for teenagers: human or fictional celebrity?

Varsha Jain, Subhadip Roy, Aarzoo Daswani, Mari Sudha

This study aims to explore the relative effectiveness of a human celebrity endorser vis‐à‐vis a fictional celebrity or character endorser on teenage consumers' attitudes. Further…

Editorial

Dr Brian Young

Advertising to children in Argentina

Dámaso A. Pardo, Paula G. Fernandez Pfizenmaier