Young Consumers: Volume 18 Issue 3


Table of contents

Categorising the money management behaviour of young consumers

Jill Bamforth, Gus Geursen

Young consumers represent a significant purchasing group, but little is known about how they make money management decisions. This study aims to identify and classify…


Gender-based food stereotypes among Turkish university students

Cigdem Basfirinci, Zuhal Cilingir Uk

This study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices and beliefs.

Decision-making dynamics between Spanish mothers, fathers and children

Isabel Carrero, Torgeir Aleti

The purpose of this paper is to investigate the roles of mothers, fathers and children in family decision-making (FDM) processes in families with different characteristics…

Children perceptions of emotional and rational appeals in social advertisements

Valentina Nicolini, Fabio Cassia, Massimo Bellotto

This study aims to understand the impact of rational and emotional appeals on children’s attitude towards two public service announcements (PSAs) that promoted eating…


Marketing bank services to youth in China

Kara Chan, Lennon Tsang, Jie Chen

The purpose of this paper is to explore the banking experiences and awareness of marketing efforts of banks among youth in mainland China.

Undergraduates’ responses to factors affecting their money management behaviour: some new insights from a qualitative study

Jill Bamforth, Charles Jebarajakirthy, Gus Geursen

The money management behaviour of undergraduates is a noteworthy study for many stakeholders, as these students are more likely to carry forward this behaviour into later…


Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale

Daniel Fischer, Tina Böhme, Sonja Maria Geiger

Promoting sustainable consumption among young consumers has become a key priority on the research agenda in such different fields as education for sustainable development…

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  • Hiram Ting