Young Consumers: Volume 16 Issue 4

Family communication for the modern era: a typology

Torgeir Aleti, Linda Brennan, Lukas Parker

This paper aims to offer an interrogation for the purposes of theoretical clarity, precision and validity. Family communication patterns (FCPs) about consumption is a commonly…

Visual perceptions of snack packages among preschool children

Michelle R. Nelson, Brittany R.L. Duff, Regina Ahn

This paper aims to examine the perceptions of the visual packaging of snacks and nutrition knowledge among preschool children. Packages serve as persuasive media at the point of…

Moral panic, reflexive embodiment and teen obesity in the USA: a case study of the impact of ‘weight bias’

Stephen Kline

This paper aims to draw together research which links the moral panic about the “adipose” body during the first five years of the millennium to the worsening mental health of US…

Observations of food consumption in a daycare setting

Regina Ahn, Michelle R. Nelson

The purpose of this paper is to examine the behaviors and social interactions among preschool children and their teachers during food consumption at a daycare facility. Using…

Breaking it down: unpacking children’s lunchboxes

Francisco Crespo Casado, Sharyn Rundle-Thiele

The purpose of this study is to investigate children’s school lunchboxes and explore the influence of carer’s perceived benefits and barriers towards healthy eating on the food…

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge

Devika Vashisht, Sreejesh S.

The purpose of this study is to enhance the knowledge of advertising effects of nature of advergame (game speed) on gamers’ brand recall and attitude. More specifically, this…

An investigation of Facebook boredom phenomenon among college students

Atefeh Yazdanparast, Mathew Joseph, Anita Qureshi

The purpose of the paper is to provide an initial understanding of the factors influencing and emanating from Facebook boredom. Specifically, the study addresses important issues…

The regulations of advertising to children in Hong Kong

Angus Forsyth

Editorial

Brian Young